Woody, Buzz and the “Toy Story” gang are coming back to theaters next month, and Ohio State students will have the chance to preview their newest adventure ahead of its release.
The “Toy Story 3” Cliffhanger Screening will be at Gateway Film Center tonight.
“Disney basically wanted to reach out to the college audience for this one,” said Melissa Starker, sales and marketing manager for Gateway Film Center. “I think that’s really smart of them. All of the Pixar films just play so well for all ages.”
The screening will be of the first 65 minutes of the film and is “unfinished,” Starker said.
The “Cliffhanger Screenings” will be taking place on college campuses across the country. According to The New York Times, Disney is bringing the screenings to 84 colleges in 18 of the top 20 markets in the United States and college towns.
Though the film deals with the fate of the toys as their owner, Andy, goes off to college, the goal of the screenings is to appeal to “the Andyites,” Disney’s term for the age 18-24 demographic that grew up with the “Toy Story” films, according to The New York Times.
Viral fliers have been appearing across campus saying, “Now hiring drivers!” in reference to the Pizza Planet restaurant in the films. The ads have rip-off tabs linking to buzzcampusOSU.com, which redirects to Pixar’s Facebook page for the Gateway Film Center screening.
The 65-minute screening will cover all but the ending to the film, something new to sneak peeks. The latest big sneak preview was for “Avatar,” when a free 15-minute preview of the film was offered in August at select theaters.
The screening begins at 7:30 p.m. and is open to college students with a valid student ID.
[This story ran in The Lantern on May 6, 2010. Click here.]